“BIOBITES”

  • THE BRIEF

    For my first group project at University, I was set the broad task of creating an “anti lab-grown meat” campaign.

  • THE CHALLENGES

    We answered this brief in a unique way by creating branding for an American diner style restaurant that is ironically proud of its lab-grown menu. This challenging part of this was making sure our message wasn’t lost.

  • THE OUTCOME

    The final brand guidelines featured hazardous colours, imperfect designs & ironic restaurant assets.

  • THE LESSON

    This brief allowed me to work on my group skills. I was taught how important the actions of communication, compromise & conflict resolution are in the professional world. I also learnt the valuable lesson of separating my emotions from my work.

  • THE FUN

    The most enjoyable part of this project, other than working alongside my peers, was the absurdity of the direction we chose to take.