The Brief
This was a university group project. We chose to portray our assigned "anti lab grown meat" message in a unique, ironic way.
The Branding
We chose to answer our brief by branding a restaurant that is ironically proud of it's chemical, lab-grown approach to food.
The Challanges
Throughout the project we focused on keeping our branding engaging and realistic. We did this by designing witty, authentic props.
The Outcomes
When presented to our peers, the outcomes were given positive reviews. From this we learnt what makes branding engaging.
