The Brief
I took a fun twist on the assigned brief by designing assets for a cooking competition where Sumo Wrestlers are the contestants.
The Show
This show aimed to be different to the typical, on-repeat programs the TV world to offer. It will be full of drama, comedy and culture.
The Challanges
I respectfully incorporated Japanese culture into the assets by adding Japanese translations of show-related words into the props.
The Outcomes
On top of advertisements and touch-points I also created a show trailer that featured dramatic footage, engaging clips and a call-to-action.